The Project - Data Building & Customer Reward Using Facebook Keywords

The Client: Inventive Leisure

Inventive Leisure is a specialist bar operator trading through 63 venues in the UK under the name Revolution. Revolution offer vodka-based drinks in boutique style bars, the majority of which also sell quality food. The environment is party chic, with an emphasis on premium branded product, quality service & a party atmosphere.

The Brief

Encourage Facebook users to sign up to Revolution’s ‘Head Start’ database which is specifically used on Fridays to reward loyal customers with exclusive offers between 5-8pm.

The Approach

The venue in question was already operating an active official Facebook page. PowerText provided an SMS mechanic which, when used alongside a weekly Facebook wall post, enabled customers to text in to a standard rate keyword and be added to the venue’s Head Start group. The venue manager posted on the Facebook wall 2-3 days prior to the Friday Head Start text message being sent out.

The Results

This exercise was repeated seven times in a six month period, generating over 200 replies each week. The Facebook post cost nothing; the text credits cost £10.49.
The campaign was deemed so successful that it is now implemented across the estate.

Testimonial

'PowerText has been a key partner for over 5 years and plays a significant role in providing all areas of our business with a measureable return on our investment. We consider PowerText as an extension of our marketing department and together we have created effective regional and national digital campaigns. Customer experience and database marketing is now an essential part of our online strategy.'

Andrew Windsor - Digital Marketing Manager