The Project: Free Cocktail Giveaway utilising Email and Facebook

The Client: Inventive Leisure

Inventive Leisure are a specialist bar operator trading through 64 venues in the UK under the name Revolution. Revolution offer vodka-based drinks in boutique style bars, the majority of which also sell food. The environment is party chic, with an emphasis on premium branded product, quality service & a party atmosphere.

The Brief

Give away as many Kings Peach cocktails as possible within seven days to promote the launch of the new menu.

The Approach

Using the client's database we designed a series of emails including a printable voucher. We also designed Facebook posts that could be pushed out to Revolution's 220,000 fans at optimum times throughout the week.

The Results

Over 25,000 cocktails were given away through the venues, chatter through social media drove word of mouth PR and sales for the week were up 12% like for like on the previous year. Customers were delighted to be rewarded for their loyalty.

Testimonial

'PowerText has been a key partner for over 5 years and plays a significant role in providing all areas of our business with a measureable return on our investment. We consider PowerText as an extension of our marketing department and together we have created effective regional and national digital campaigns. Customer experience and database marketing is now an essential part of our online strategy.'

Andrew Windsor - Digital Marketing Manager