Email Marketing

Whether you use your own team of designers or utilise PowerText’s own email design experts is up to you. All you need to know is that we are on hand to guide you through the intricacy of email marketing when required.

Using our experience we can help you plan one off small-scale campaigns through to national content managed broadcasts. Our collaborative approach ensures that your emails go out according to your own broadcast schedule, bolstered with our advice on optimum sending times and hooks to drive up interactions. Our designers can animate and create purposeful content incorporating proven customer triggers to drive the highest read rates and redemptions.

Our technology is our own and we often achieve read rates of 30% plus, even for our leisure clients. In addition we are a certified partner of SenderScore from Return Path, an email certification program that can increase read rates by between 20% - 40%. As a partner we can guide you through their 21 point check list and manage the certification process.

We actively participate in the main ESP’s internal tools to handle unsubscribes, bounces and spam/abuse alerts. We pride ourselives on having a good reputation, which reflects well on your own deliverability.

Our email editor is available through the marketing console, it's easy to use and email code can be imported from other tools. We can generate email templates for you to edit yourself or a rate card for ongoing broadcasts. We can also work on a campaign-by-campaign basis.

Once broadcast you can enjoy our full read & link clicking reporting that is both visual and insightful to help you analyse your campaign and plan out the next.

Birthday Marketing

We have a section in our console that deals solely with birthdays; you can quickly set-up automated email and SMS broadcasts to be delivered around the customers' special day. Birthday marketing drives both customer loyalty as well as high returns for the right offers.

Email Features

• Dedicated IP
• Domain masking
• SenderScore certified
• Segmentation
• Auto responders
• Tracking and reporting
• API
• Free unlimited image and file hosting
• Landing pages
• Click triggers
• Content management
• Forward to friends
• Update your details
• ESP compliance